Myth01
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JUUL has been attacked by the anti-ecig community from all directions — with allegations of appealing to underage users with their design, to using unfair marketing “tactics,” to luring in non-smokers with enticing flavors dominating the headlines. Unfortunately, you’re only being told half the story.

Today, we’ll review a few of the most common JUUL myths, and replace them with truths.

JUUL is more addictive:

All-in-one products have set the industry standard for harm reduction. JUUL Labs was founded by former smokers, with a goal of improving the lives of other folks afflicted with tobacco and nicotine addiction (approximately 1 billion…). The company’s products are specifically designed for smokers, maximizing the chances of quitting success.

With that being said, JUUL uses the same industry standard ingredients in their e-liquids (used in pods…) and uniquely shaped design w/ integrated rechargeable battery (via USB), similar to many of the pod systems found on the market today. They do not utilize any habit-forming chemicals in their vape juice. In no way, are they more addictive than other products found on the market today.

JUULs are being mistaken for USB drives in school:

Of all the JUUL myths, I hear this one a lot, and it’s simply not true. JUUL products use a USB style charging system, and are actually much longer than any USB drive available on the market. When comparing the two devices side by side on a table, it is actually pretty easy to tell the difference; but at first to the all-in-one color (black) and the majority of colors used on flash drives (black), I can see were a mistake could be made.

There a few key differences to note on this topic. One, the peice used to charge the JUUL is actually a separate connector (not actually a part of the device) and is only attached to the device when charging. Furthermore, the JUUL system cannot be used while charging; therefore, the chances of a user having the device in their mouth with the USB connector attached is very slim, significantly reducing the chance of it being mistaken for a flash drive. Two — this one takes a bit of common sense. USB drives are used to transfer files to and from electronic devices for storage purposes. A USB drive must to be plugged in to an electronic device for a file transfer to occur. With that being said, the likelihood that drives are being held in users mouths for any extended period of time is rather unlikely.

JUUL contains as much nicotine as 4 packs of cigarettes:

This is an analogy made by the anti-ecig community regularly. The nicotine content in a pack of cigarettes compared to the nicotine in a JUUL pod. Unfortunately, this comparison is rather misleading.

For starters, vaporized nicotine is absorbed in a completely different manner than nicotine from a cigarette.

Secondly, every JUUL pod contains 5% nicotine; that equals about 40mg per pod, or roughly one pack of cigarettes. This nicotine content of the pods cannot be altered, and cannot be ordered in higher levels.

So, where does the four packs number come from? JUUL pods come in packs of four, so saying that a pack contains the equivalent of four packs of cigarettes would be accurate. But the nicotine content in one pod does not contain the equivalent of four packs of cigarettes.

In conclusion:

JUUL has answers to a list of questions regarding their products directly on their website. If there’s something you’d like to ask, they have means of contact to do so. The anti-ecig community is willing to cherry pick facts when it advances their agenda. My advice for smokers looking to quit? Speak to a vaper who’s had experience with harm reduction products before accepting these JUUL myths as gospel.