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JUUL Stops Selling Flavored Pods in Stores, Will Other E-Cigarette Companies Follow Suit?

As the FDA prepares its crackdown on sales of flavored e-liquids as early as this week, JUUL has reportedly made a decision to stop selling its flavored e-cigarettes in brick-and-mortar stores. JUUL’s popular flavored liquid pods, including fruit and cream, will only be sold online, to verified customers over the age of 21. The company’s online age restriction is more stringent than those found in the majority of U.S. states — which legally allow vaping for persons over 18.   (Legal vaping age is 19 for some states including Alaska, Utah, and Alabama, and 21 for California, Oregon, Hawaii, Maine, Massachusetts, New Jersey, and Oregon.)

JUUL’s age policy gets a jump on the industry, as the FDA, a handful of states, and a growing number of cities and municipalities have pushed to raise the minimum age to purchase vaping products to 21 years of age.

A notice of the new 21+ policy on the JUUL.com website reads:

Our products are designed for adult smokers. Along with many states that are increasing the minimum purchase age for tobacco and nicotine products to 21 years or older, we have also decided to adopt this policy on JUUL.com.”

The age verification process at JUUL.com works something like this: Purchasers are asked to provide their name, address, date of birth and the last four digits of their social security number, which are then cross-referenced and verified by a 3rd party vendor. If that all feels a little too big brother-ish for you, you can also upload a valid government-issued ID which will be reviewed by a member of JUUL’s compliance team. Once your account is age-verified, you will not need to complete the process again when placing orders under your account.

While JUUL stops selling its flavored pods in stores for the foreseeable future, they will continue to sell their tobacco and menthol-flavored pods in bricks-and-mortar stores, according to the Wall Street Journal.

However, the FDA is expected to announce a ban on flavored e-liquids in vaping stores, as well as convenience stores and gas stations as early as this week.

No other vaping manufacturers have announced a similar policy. For now, the rest of the e-cigarette industry appears to be holding its collective breath.

Soupwire will keep you posted on the latest developments in the FDA’s efforts to curb the epidemic of youth vaping. For more, check out our News page!