JUUL Labs is dominating the U.S. vaping market.
The company was recently valued at $15 billion and continues its quest for world domination.
Will it be unchecked?
Based in San Francisco, JUUL may be everywhere in the U.S., but, in Israel, a full-fledged JUUL ban is about to into effect.
Pointing to a plethora of potential public health risks, Israeli health officials recently announced a ban on JUUL products. The amount of nicotine released by JUUL’s devices remains the driving force behind the move by Israel’s Health Ministry. Prime Minister Benjamin Netanyahu signed the foreign legislation, according to a report by Reuters.
JUUL publicly announced plans to appeal the ban, which goes into effect in September.
Israeli officials indicated some of JUUL’s products released nicotine content in amounts greater than 20 milligrams per milliliter, which was “a grave risk to public health,” the health ministry announced in a statement.
In July, JUUL was targeting Israel as a test market for its new Bluetooth system device, which was designed to detect the age of users and nicotine intake. The new product was also scheduled to be launched in other Western European countries, the company said.
JUUL representatives replied in a statement, describing the was company was “incredibly disappointed” in Israel’s ban. It went on to suggest the move was “misguided,” for no greater reason than the company gives smokers of traditional cigarettes “a true alternative.”
Despite the health ministry’s announcement, JUUL products remained on the shelves of at least 30 retail stores throughout the country, according to Reuters.
Israel’s underground retailers are collectively rubbing their hands together, anticipating a spike in JUUL sales next month.
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