New study shows flavors are key to smoking reduction
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The flavors are the bait. They lure traditional smokers into experimentation and remain an underrated reason for a steady national decline in nicotine smoking.

According to a recent e-liquid flavor study published in Harm Reduction Journal, experiencing friendly flavors while vaping can be a direct link to maintaining a consistent reduction in tobacco usage nationwide.

The wide variety of flavors are proving to be a key factor for smokers to make the switch to vaping, and for numerous vapers who will benefit, health-wise, from transitioning from combustible cigarettes to e-cigarettes, the journal reported.

In a study guided by Dr. Christopher Russell, a Centre for Substance Use Research (CSUR) deputy director, results indicated there’s a rising trend of tobacco smokers discovering a vaping flavor they like and sticking with it, leaving tobacco in its wake.

“The results show that non-tobacco flavors, especially fruit-based flavors, are being increasingly preferred to tobacco flavors by adult vapers who have completely switched from combustible cigarettes to vapor products,” Russell said.

Considered to be a broad survey focused primarily on flavors, CSUR, along with Fontem Ventures, studied the habits of more than 20,000 adult vapers. The survey discovered if non-tobacco flavors were restricted, many of those contacted likely would not have altered their approach to smoking, remaining with traditional cigarettes.

The most popular domestic flavors were fruit and fruit beverage. Overwhelmingly, 82.9 percent of users reported choosing the fruity flavors on a regular basis. Meanwhile, tobacco flavors ranked fifth and menthol sixth, the study indicated.

“The data suggests that U.S. vapers’ journeys towards quitting smoking are increasingly likely to start with, progress to, or be sustained by frequent use of vaping devices containing non-tobacco flavors,” Russell said.

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