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Officials from the European Commission (EC) are being “very cautious” – still.

When it comes to vaping, the EC remains in the stagnant process of analyzing short- and long-term effects of public health, according to EURACTIV.com.

It’s a public stance that appears to have an endless horizon.

It’s time for action.

Reporting from a health conference in Gastein, Austria, EURACTIV.com interviewed Martin Seychell and the deputy director-general for health and food safety didn’t have any breaking news.

“On novel tobacco products specifically, the legislation is very clear,” Seychell said. “We have adopted a cautious approach about these products.”

Adopted and maintained.

The European Union (EU) reported more than 700,000 deaths annually can be attributed to smoking traditional cigarettes. While e-cigarettes have emerged as a proven method of helping habit-formed smokers to quit, official EC commendation to the emerging industry has been slow, to non-existent.

A gap remains in philosophies between the World Health Organization (WHO) and health officials from Europe. The WHO seeks to embolden existing regulations. The EU remains on the sidelines.

With very little more to add to the debate.

“On a case-by-case basis and depending on the public health objective the possibility to prohibit these products if they feel and have evidence that they are causing a negative impact on public health,” Seychell told EURACTIV.com.

It’s time the officials from the EU and EC to step over the sideline.

The United Kingdom reportedly has more than three million individuals who vape and in turn “the UK now has one of the lowest smoking rates in Europe,” Giovanni Carucci, vice president of EU affairs at British American Tobacco (BAT) told EURACTIV.com.

Carucci gives credit where credit is due.

“This success to novel products, it makes sense to take a progressive approach when considering the regulation of these products,” he said.

Good idea.

Time for action.

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