The vaping industry is experiencing a British Invasion of its own.
No, the surviving members of the The Beatles are not attaching their brand to a new e-cigarette franchise, at least not yet anyway.
This invasion is being spearheaded by IVG Premium E-Liquids. The United Kingdom-based upstart has claimed several international awards for its e-flavors and plans to establish an American footprint by the end of the fourth quarter of 2018. IVG also has near-term plans to expand to Hong Kong, according to Business Wire.
“It’s been an amazing journey for all of us here at IVG,” CEO Ahsan Bawa was quoted as saying, “however, I strongly believe this is just a start for us. We are excited and determined to take this well-established company to another level.”
Founded in 2016, IVG Premium E-Liquids has quickly risen up the charts, so to speak, with sales in the range of £15 million, which is approximately $17.1 million in U.S. dollars. By expanding overseas, the company plans on doubling their sales over the next year. Its workforce is also expanding. With 110 employees in the U.K., IVG is looking to fill positions in Las Vegas when it opens its new office and a manufacturing lab, Business Wire reported.
IVG appears to just be getting started.
The company, which is breaking new ground along the awards circuit, currently has a presence in more than 60 countries and is targeting expansion to 100 countries over the next one to three years. IVG was the first international company to be honored in Canada and was the first U.K. brand to earn an award in Denmark.
IVG’s British Invasion is out to conquer the world.
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