Looks like the American Cancer Society (ACS) was not just blowing smoke after all.

Nearly four months after notblowingsmoke.com declared The American Cancer society position on vaping as a minor step in the right direction for nicotine smokers seeking a way to ditch the habit, ACS on Monday added to its support of the embattled industry.

“In this rapidly changing tobacco landscape, it is critical that consumers receive accurate information about different tobacco products and the role of nicotine in tobacco-related disease,” the ACS said in a press release. “Many consumers are misinformed about the harms of electronic nicotine delivery systems (ENDS).

“Many adults believe, erroneously, that ENDS are as harmful as combustible tobacco products, and the level of public understanding has deteriorated over time.”

From what many viewed as tepid support last February, ACS appeared to up the political and social ante in positioning the vaping industry as a reliable technique for helping tobacco smokers quit.

Citing a study from Monitoring the Future, ACS stated: “As of 2017, e-cigarettes have one of the lowest levels of perceived risk for regular use of all drugs, including alcohol” among adolescents. Although many ENDS deliver nicotine, flavor additives, and other chemicals, they do not burn tobacco, a process that yields an estimated 7000 chemicals, including at least 70 carcinogens.

“Thus, public misunderstanding underscores the urgent need for consumer education about the absolute and relative risks posed by different tobacco products and to reinvigorate smokers’ understanding of the importance of quitting combustible tobacco.”

Considering the setbacks the vaping industry has endured the past week, with San Francisco voters upholding a city-wide ban and New York State working on state-wide legislation, Monday’s report should be considered a relief.

And while this isn’t a full-blown endorsement, it seems pretty clear that The American Cancer Society position on vaping is beginning to move in the right direction. All progress in this regard is good.